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The Chill Throne—Coors Light

 

Each year football tailgates grow more and more decadent, from flat-screen TVs to never ending buffets, and tents fit for royalty..but one element has remained less then ideal: The Chair. The folding chair, the bar stool, or, God forbid, just sitting down on the top of a cooler.

So Coors Light took it upon themselves to create the perfect tailgating seat: The Chill Throne®
The only chair with features designed and meticulously optimized for the chillest tailgating experience…It
sold out in under 5 minutes.