Thanks to SAG-AFTRA fighting the good fight we were tasked with making a global, holiday campaign for P+ that didn’t feature any talent. It also had to be dubbed in a zillion languages. So, the obstacle(s) became the way and we made Gary The Mountain Goat, a walking, talking, bleating embodiment of our streaming algorithm.
We put the Goat in socials where he could announce new content for Paramount Plus, like this.
And THIS
And even this (turn volume down if up)